Let’s look at some ways that can help you rank higher, regardless of the algorithm updates. By practising these tactics, you can seamlessly improve your SEO ranking regardless of the scale and location. These SEO hacks and tactics may also help you future-proof your website and maintain a high rank for years to come.

1. Tap the Untapped!

Yes, we’re talking about keywords. While conventional keyword research methods can help you maintain a decent ranking on Google, to appear at the top, you need to go the extra mile in keyword research.

Reddit is the best platform where you can find untapped keywords related to your industry. Doing your keyword research on Reddit is not very difficult.

You simply need to head over to the social platform and join a subreddit related to your business. If you don’t know which subreddit is related to your business, just search your concerned topic, and you’ll see several subreddits and threads that your readers may find interesting.

From there, you can easily identify frequently occurring terms. If people are searching for something on Reddit, they’re likely searching for that on Google too.

2. Understand the Google RankBrain Algorithm

Ever heard about Google’s RankBrain algorithm? RankBrain is fundamentally Google’s machine algorithm and helps the platform evaluate users’ interaction with search results. This algorithm is the ultimate game-changer for SEO.

Simply put, when you type something in Google, RankBrain turns it into a broader concept and shows you search results for that concept. If the user likes a page, the page is up-ranked; otherwise, Google shows another page at the top, and the next time the same keyword is typed into Google.

So, what do we know? The way you impact your audience plays a key role in how Google determines your rank. Your priority must always be the audience. Get to know them first!

I. Website Content

You should know your target audience’s age group, interests, likes, and dislikes. Publish relevant content, provide them solutions to their problems in your blogs, offer them something different, and bring something new to the plate.

Top-quality web content can potentially help you improve a web page’s ‘dwell time’ and ‘bounce rate.’ If a user leaves your site just after 3 seconds, it signals to Google that they didn’t like your content. If your website has a good bounce rate, it will eventually rank higher.

a. Introductions are the Key

If you don’t want your readers to bounce back from your site within the first few seconds of landing, make sure your introductions are straight to the point. You don’t need to set the stage and lay the foundation before discussing the exact points. Just dive right into what the topic is about! Your readers should instantly get an idea of what you’ve got to say.

b. Break it into Small Chunks!

The best way to keep your readers engaged from start to end is to break your content into bite-sized chunks and divide them using headings. The readers should get what they want with just a glance. The content should be super easy to read, especially on a smartphone or a tablet.

II. User Experience

Besides, your website’s KPIs and load time should also be optimal. There shouldn’t be too many ads popping up on your website as they can distract your readers. Use images and optimize animations, hence improving the user experience in every possible way. The better your website is, the more time people will spend on your website, and Google won’t let it go unnoticed.

III. Improve Your Website’s CTR

Optimize your website for a higher organic click-through rate (CTR). Just like Google ranks a website with a higher CTR, it also drops you down if your CTR is not up to the mark. So how do you increase the click-through rate? According to research, people online tend to click more on content titles that contain a number. Simply add numbers to your title, and don’t forget to add a relevant description tag. Adding a number makes your title look more authentic, reliable, and to the point.

Your title should look like this: Top 3 Ways to Boost Your Website Traffic, The 5 Most Technological Developments in 2025, etc.

3. Relaunch the Old Content

Old is gold. Your old blog posts are just as good; they just need a bit of polishing, and they’ll be ready to bring in new readers. It’s the age of ‘smart work’ rather than ‘hard work.’ To make your website successful, you need to republish your previous blogs. While it’s best to publish fresh content now and then, you should invest your time and efforts smartly.

Consistently update your website, upgrade the content, and republish old blogs. People are more likely to like the improved version of your blog post and recognize your efforts. To ensure that your new posts are getting genuine attention from your readers, you can also promote them by adding a link to them in your newsletters or sharing it on your social media pages. Doing this can potentially help you increase your website’s organic traffic.

4. Be a Copycat! (But a Smart One)

No, not when writing a blog or designing your website. But, surely, when using keywords. To compete with your competitors, copy their best keywords and use them in your posts.

The two most popular keyword research methods include entering a seed keyword in a keyword research tool or finding the keywords your competitors are already ranking for.

First, you need to find a website (from the same domain as yours) that’s ranking high on Google. This technique is called reverse engineering. If there’s a site with a similar post as yours and it’s performing well on Google, copy its homepage URL and paste it into a keyword research tool. This will give you an extensive list of keywords the site ranks for.

But don’t forget that even imitation has a limitation on common sense. Some of the keywords in the list won’t be relatable to your business, or you may find some ultra-competitive keywords. Just use the keywords that make sense for your business.

5. Create a Share-Worthy Content

Tell the untold. In a time when the internet is stuffed with knowledge (right and wrong, both) about almost every topic you can think of, creating content that strikes a chord with your audience is easier said than done.

SEO services in New York may help you come up with topics that are worth sharing. Because let’s be honest, you can’t rank on Google without backlinks and shares. While a blog post’s design and promotion strategies count a lot, the most fundamental thing that matters is how you organize its content.

Next is the URL length. Try to use the shortest possible URLs for all your posts. Short URLs help you increase your organic CTR.

Last but not least, don’t forget to put social sharing buttons at the end of each post.

Suggested:

Redirect Chains: How They Impact SEO?

The post SEO Hacks That you can use in 2025 appeared first on Tricky Enough.

However, your real job starts AFTER you’ve created your website! There’s no point in creating a website if you’re not getting any visitors, right? Here are all the important reasons you should optimize your website from time to time.

To Cater to Your Audience’s Growing Needs

We’re living in a highly dynamic and fast-paced world. Your users’ expectations of your business don’t remain the same always. They expect you to use every technology that can help you improve their experience, and they expect you to provide them with the content, products, and services, that they don’t find elsewhere.

As your customers’ expectations change, Google also changes algorithmic requirements. If you think the search engine doesn’t rank your best content at the top, or you see a significant drop in your ranking after an algorithmic update, don’t feel disappointed. Google only makes algorithmic updates to meet the users’ expectations and to improve their online browsing experience.

If you create your web content with the following things in mind, it’ll certainly rank higher.

● Offer the best content to your audience

● Create a positive experience on your website

● Prioritize content that adds some value to your website

Google used over 200 ranking signals to determine the ranking of every content piece uploaded on the web. To rank higher, you need to use relevant primary and latent semantic keywords, write engaging content and provide meta-information to assist Google in understanding your copy.

To Improve Click-Through Rates

If you want to improve your click-through rate, try creating unique title tags and meta descriptions for every page.

Title tags should ideally consist of 55 characters and meta descriptions need to comprise about 155 characters. So, you see? Both of these are short, and creating them won’t take up too much time; but if you create attractive and informative title tags and meta descriptions, search engines and visitors will better understand what your page is about and be more likely to click on your web page.

Here, you need to understand that using keywords in title tags may help your pages rank higher for those keywords, but meta descriptions don’t affect your ranking directly. However, adding keywords in meta descriptions will increase the CTR for pages, already ranking in the search engine results.

Grow Your Organic Traffic

According to a report, an average business spends nearly 1% of its revenue on advertising. Some companies spend even more.

This percentage may seem quite a little, but it adds up. So, instead of the traditional advertising methods, if you use SEO to attract organic traffic you’ll obtain better results, without having to invest your money.

However, don’t forget that you may also have to pay for content development and promotions. But that’s not as expansive as PPC. Besides, pay-per-click (PPC) isn’t as much rewarding. Organic search closes at about 15% of searches while paid searches close at 2%.

So, instead of investing a considerable portion of your financial budget on advertisements, try to take some time to grow your organic traffic.

Creating a Lasting Impression on the Visitors

If you’ve created your business website, you certainly don’t want your visitors to get a sneak peek and run away, right? To ensure that your visitors actually ‘ value’ your work and don’t leave your web page after a few seconds, you need to make a lasting impression on them. Make sure your content sparks their interest in your products and gives them a good reason to return to your website.

The first thing you need to learn about website optimization is user experience. You can use different analytical tools to evaluate how visitors navigate through your website and their scrolling behaviour.

To Improve Your Website Performance

Creating a website isn’t a big deal; producing conversions through is!

According to a study, the average conversion rate across all industries is less than 2.5%.

If you want your customers to convert at a higher rate, you need to study them closely and provide them with exactly what they expect from you. Once you do your research and apply the data to every webpage on your website, you’ll notice a massive increase in conversion rates. If people who visit your website quickly get what they’re looking for, why won’t they come again? This will also improve their trust in your brand!

Top Essential Website Optimization Strategies

So, you want to rank well? Here’s how you can do just that!

Mobile-First

Google rolled out the mobile-first index in March 2018. If you want to optimize your website, make sure all your web pages are adaptive to any device; whether it’s a tablet, mobile, or desktop, your website should work well on all platforms. In addition to this, all the images on your website should be properly scaled, and your meta titles should be short and concise.

On mobile, less is more! There’s no need to create long-form content. What brings more traffic isn’t the quantity of the content. The only thing that matters is its quality.

Technical SEO

While the idea of technical SEO may seem a bit intimidating at first, there are several SEO tools available that can help you seamlessly conduct an SEO audit.

But you also need to know how to interpret it and what you can do with it. Once you make certain that your website is mobile-friendly, identify if there are any status code errors and rectify them. Find out your site indexing through Google Search Console, inspect all the issues, and fix them right away.

If there are any duplicate title tags and meta descriptions, change them; make sure all web pages have a unique web page.

Once you’re done with the initial steps, audit your website content. You can also use Google Analytics to check the traffic statistics and evaluate the performance of your web content. If there’s any underperforming content, change it.

Closely analyze your content. That is to say, if there are any internal or external links attached, make sure that all the links are working. If there are any broken links, they can destroy the user experience. 

The post Should You Optimize Your Existing Web Pages? appeared first on Tricky Enough.

To decide whether your business needs local or regular SEO, you need to learn what makes them different!

Regular SEO vs Local SEO

SEO is a process of directing traffic to your website. Ideally, a good website attracts both quantity and quality traffic.

So, What is Quality Traffic?

The term, ‘ Quality Traffic’ refers to your website visitors searching exactly for the products or services you offer them.

SEO is mainly responsible for increasing your website’s organic traffic. Organic traffic refers to people who reach your website through organic search.

What‘s the Difference?

Local SEO is a subcategory of your overall SEO strategy. It mainly focuses on the geographical components of search. When people implement local SEO strategies, they typically want to optimize their website for local search. This strategy is typically used by retail stores because local SEO helps them increase foot traffic to their physical store as well.

The point I, that local SEO is more effective for increasing the foot traffic to your brick-and-mortar business than it is for increasing your website traffic.

Since the search competition in your local area will be considerably lower than the high-value keywords used for online shopping; focusing on local SEO will help your business become popular faster.

Why Small Businesses Need Local SEO?

Grab your phone, open Google, and search, ‘ ‘ best Chinese restaurant’ ‘. Now check out the results. Does it show the best Chinese restaurants? Probably not! The top results won’t be the top Chinese restaurants in the world or even in America, nor will they be a part of a massive chain. Often, you’ll see locally-owned restaurants in your city or the restaurants near your location. That’s how Local SEO is important!

According to a study, about half of all the queries on Google are local searches. Therefore, even if people perform some random search, Google often shows local businesses in the results. Google reported a 900% rise in searches including the phrase, ‘ ‘ near me tonight/today ‘ from 2017-2019. In order to meet the requirements of its searches, Google started providing results for such queries, based on, relevance, prominence, and proximity.

This implies that, if your business lies in the proximity of someone searching for your products and you’ve your business’s local business listings then there’s a strong chance that they’ll find your business on Google.

Benefits of Local SEO

Cost-Effective Marketing

Let’s face it: Managing your business information on several online directories isn’t an easy job! Search Engine Optimization may take a significant amount of time and effort, but the results are certainly worth the effort. Tools like Facebook and Google My Business to create your business listing without a penny! It’s the type of marketing that doesn’t require you to make huge financial investments.

Improve Online Visibility

According to a study, 72% of consumers who search for a local business tend to visit a store within 5 miles of their location. So, what does it mean? If you appear in someone’s Google search, they’re more likely to visit your store and you may be able to capture new leads for your business.

Increase Conversions

About 80% of local searches performed on smartphones or other mobile devices, convert into sales. When you optimize your website for local SEO, Google puts you in front of your potential customers, at the exact time they search a product or service online; which increases the chance of them purchasing your products or at least learning more about your business offerings.

How to Use Local SEO?

• Create accurate and consistent local citations. Create as many business listings as you may, but make sure that you’re entering the correct details.
• Create a Google My Business profile for your business. This will also help you monitor reviews about your business on Google and will allow you to make quick updates and interact with your customers with Google Posts and other amazing features!
• Create a mobile-friendly website and add a location-specific about us page to your business site.
• When your business grows larger, you can integrate your local SEO strategies with general SEO efforts to ensure that everyone finds your business regardless of their location.

The post Does My Business Need Regular SEO or Local SEO? appeared first on Tricky Enough.

The first question many business owners ask is—what could make a person do something like this?

They’re likely a competitor attempting to improve their online rankings by reducing yours. Another scenario is that they’re a very sad individual who needs to create chaos to feel superior to others.

A lot of the time it’s challenging to fight this online abuse. Because of freedom of speech as a result of the First Amendment. Websites that post these reviews are also not held liable because of the Federal Communications Decency Act.

Thankfully, there are steps you can take to win this war and protect your business’s online reputation effectively.

1. Use SEO as Your Business’s First Line of Defense Online Attacks

The reason that smear campaigns and online attacks can be so harmful. They pollute what your audience sees about your business.

So if a potential customer were to Google your business. The first thing they see is a defamatory article, even if it’s false. It will put a dent in that prospect’s trust in your business.

The same is the case for your loyal customers. They, too, will have doubts.

So to repair and manage your business’s reputation, fix what they see Online Attacks. When they search your business and related its key phrases.

Any keyword is relevant to your business that shows defamatory content about your business. You want to use the power of Search Engine Optimization (SEO) to out-rank them.

Beat them at their own little online game and make their posts not only invisible Online Attacks. But also irrelevant in Google and other search engines’ eyes.

Drown out that toxicity with positive posts or even neutral web pages about your business.

This is the reason that reputable SEO companies offer business reputation management services as well. They can help you push negative web pages that are part of smear campaigns. They can’t hurt anyone but the sad person who wrote them in the first place.

2. Provide Incentives for positive reviews from loyal customers

Target your satisfied customers and iterate how simple they are. It is for them to write a review as it would help your business to continue to provide them with top-notch service.

You may also add this as part of your client’s support conversation. Twitter is another means to reach out to satisfied customers.

A nuanced way to garner reviews is also by providing your customers with a QR code. They can scan on their phones. This is particularly helpful for placement on business cards which customers can just scan. It uses their smartphone and land on your review page (for example, on your business’s Google My Business page.)

Online Attacks to Calls to Action (CTAs)

(CTAs) are also powerful. You can print these and/or put them up on your website. This can work in areas of your business such as receipts, web pages, and even placeholders if it’s a physical business. Feel free to get creative because you want to remind your customers to leave reviews when they are satisfied with your service as much as is politely possible.

An easy example of a CTA for a review is: Satisfied with your service today? Please leave us a review because it helps us help you even better!”

You can test different options for CTA’s with your customers and see which ones get the most responses, then stick with the one that gets you the most reviews.

One thing that many coffee shops do now is teach their customer care representatives that whenever a customer says something positive about the business, ask them to put that positive comment online while they are still in the shop.

They can have the customer come behind a designated iPad or computer where they can tell the customer how to leave their comment online.

You can implement the same principle with customer service in your business online when a customer makes a positive comment in their communications that’s not already part of an official review.

Use this wave of positivity to smother and drown the negative efforts of smear campaigns to repair your business’s reputation online.

3. Respond and Gather Information like a Spy, Without Getting Emotional

When you see someone consistently creating content and writing reviews that are geared toward damaging your business, that’s a problem because they’re not backing down.

So it’s time to go in with your Sherlock Holmes magnifying glass and take steps to uncover the identity behind this masked online ghoul.

An obvious sign of someone who is likely a competitor trying to reduce your business rankings is when the review… doesn’t seem like the person has used your business.

Negative customers often make good points on which a business can understand their shortcomings and improve. Smear campaign reviews, however, tend to make things up as they go.

They want a reaction from the public and you, and the worst thing you can do as a business is to give it to them.

When you come across someone like this, don’t get into a petty online fight in which you are explaining how their comments are nonsense. It only makes your business look either petty for dealing with a troll, or (worse) guilty of the troll’s accusations.

Looking guilty in this way can put your business in hot water and make it challenging to manage and repair your online reputation afterwards because your customers will get an unpleasant whiff of this argument.

When you respond to this person’s comments, be graceful. Iterate that you’re committed to providing high-quality service to all your customers. Then ask about their customer details and contact information so that you can help them navigate their pain points.

Think of them like a zit.

The last thing you want to do is further exacerbate an existing, painful boil.

So instead, apply ointment.

Your goal with this particular person leaving disparaging remarks about you on the internet is to first try to placate them and address their concerns while also gathering information about them which will help you in case they do not let up with their abuse.

Tally a list of URLs, profiles, and any information that can help identify and track this person’s online activity and identity.

If they stop trying to hurt your business’s online reputation, great, you can move on.

But if they don’t let up, it’s time to use the knowledge you’ve gathered in your time as a Business Spy.

4. Last line of defence: Legal action and its caveats

Your last line in case using SEO, positive review, and addressing the person directly has not borne fruitful results is to pursue legal action.

You have to keep in mind that this is entirely a process that can be long, complex, and making money. The laws surrounding freedom of speech are less favourable to a business than they are to online discourse.

Also, the defendant can still write negative things about your business during litigation proceedings.

While this certainly can work, it’s an uphill battle and should only be considered as a last resort when all of your efforts to repair and manage your online reputation yourself have not been successful.

So fire up your best SEO practices, encourage your customers to leave positive reviews, and gather information to neutralize the negativity of online attacks.

The post How to Protect Your Company from Online Attacks and Smear Campaigns? appeared first on Tricky Enough.

No one is immune to the vicious pandemic, not even businesses. The global outbreak has practically thrown our business models out the window, forcing us to change the way we run our organizations. Even companies that could never fathom introducing remote working models are now encouraging their employees to work from home for everyone’s safety.

In addition to that, the economy has also taken a hit. With consumer buying and shopping behavior-changing drastically in just a matter of weeks, businesses are scrambling to figure out how to work under these unprecedented circumstances.

The only thing one can be sure about during these tumultuous times is the role of a robust online presence and an impeccable reputation in keeping businesses afloat during the pandemic.

Research shows that the use of the internet has gone up to 70 percent in the last three months, with online sales growing by a whopping 76 percent. With more people resorting to online shopping on account of staying indoors during self-quarantine, customers exercise precaution when it comes to shopping from brands that they haven’t heard from or those that don’t have a reliable reputation.

As such, creating a positive online image through reputation management is crucial now more than ever. Brands must invest in influencing the public and online perception of their brand to build a credible and trustworthy image using multiple online channels—and what’s the best way to do that than with SEO?

Let’s take a look at why SEO and reputation management work well together to help businesses weather the coronavirus storm and come out to the other side of the pandemic unscathed.

Why Is Your Online Reputation Important?

A brand’s identity is its most valuable commodity. This has become important now that your target audience primarily exists online. Gone are the days when charming salesmen could woo the customers into buying products, they previously had no interest in. Your online reputation is the face of your organization that will ultimately determine the fate of your business.

Consumers Trust User-Generated Content More

Research reveals that more than 85 percent of your target audience believes your customer reviews more than your brand’s tagline.

If your social media comment section is littered with negative comments, it will discourage most potential customers from pursuing your services or buying your products.

Your Online Reputation Is Responsible For Your Offline Business

How many times have you looked up a restaurant’s food reviews before visiting? The same goes for online shopping.

Around 82 percent of customers read online reviews for local businesses and brands before heading down to the stores to buy products. If the chatter around your brand isn’t great, you can expect a few slow days or even weeks for your store.

Why Trust SEO With Reputation Management?

An average person takes less than 2.6 seconds to concentrate on something that reinforces their impression about the brand. For many users, their first impression comes from a quick Google search.

What happens when they enter your brand name to the search engine? Whatever link, image, text, or video pops up to the top is considered to be an accurate representation of the brand and its services by the customers.

For instance, if a potential customer sees a news report similar to the one below, they’re likely going to think twice before buying your products or subscribing to your services.

This is where SEO comes in to give brands a chance to work with a clean slate, attract their target audience, and drive sales and engagement.

Here are a few reasons why SEO is an excellent tool for online reputation management.

Organic traffic

In an age of phishing and online scams, anyone that sees a negative search result under your company’s name won’t click on the result and abandon the search entirely. This can cause your click-through rate to drop, which negatively affects your rankings, making it even more challenging for the audience to find your brand when looking for similar products and services.

In addition to that, if a few potential customers are curious about a negative link, they’ll click on it, which will eventually create a vicious cycle of positive results getting fewer clicks and negative results getting more clicks.

SEO will help you break the cycle by targeting keywords and using optimized content to help the positive results rank above the negative ones.

Profitability

Dealing with the loss of online traffic and battling a negative brand perception can often lead to the loss of your biggest selling points. You may be a premier service provider, but you won’t be able to ask for a premium price for your services if your online reputation is damaged.

After that, it won’t be long before many customers are unwilling to buy your products at the market price, let alone the premium price. From here on out, it will be a race to the bottom as you introduce more discounts to maintain cash flow and meet growth targets.

SEO will stop you from hitting rock bottom. It will boost your sales by driving more organic traffic to your website.

How Can You Leverage SEO Efforts To Build A Credible Online Reputation?

Optimizing Content

People are influenced by what they read about your brand, and this is where content that paints you in a positive light can do wonders for your online reputation.

An effective and well-rounded SEO strategy will optimize your website to help it appear at the top of SERPs.

It will also help you create a credible social profile using tools that influence search engines to highlight positive content while simultaneously pushing negative links further down.

Better Discovery

SEO uses unique and informative writing to increase your likelihood of better discovery. With content that attracts credible backlinks, any defamatory content on search engine results will eventually take a back seat.

In addition to that, you can also use video reviews to rank positive content for targeted keywords. Statistics show that video content is 50 times more likely to attract organic traffic, thereby inoculating your reputation against malicious posts.

High-Authority Websites

It isn’t just about posting content that overshadows negative links; it’s also about replacing those negative links with positive ones that belong to high-authority websites and hence, hold more weightage in the eyes of the target audience as well as for search engine results.

SEO will ensure that all your webpages have plug-ins that are updated regularly to avoid any broken links. Once that’s done, you can create positive content for your brand—for instance, documenting a partnership goal or achieving a company milestone—to get featured in reputable publications.

Image Search Ranking

Image search ranking is an underrated SEO tool but an effective one. Any SEO strategy that’s geared toward reputation management will incorporate it.

Images dominate search results more than content, presenting you with a unique opportunity to claim your branded keywords. SEO will optimize alt tags and keywords to help the search engine rank your images higher. 

SEO for reputation management allows you to align your sales and marketing efforts with your business goals. With the help of actionable and result-oriented SEO strategies, you can rank atop search engine results to maintain a credible online reputation that drives your brand’s online engagement, boosts sales, and promotes customer attrition.

But achieving all of this requires consistent effort and industry expertise that you may not have. This is where business reputation management services step in.

From building your reputation brick by brick with effective SEO tools to safeguarding your reputation in the face of adversity, SEO reputation management services go a long way in ensuring that your brand maintains a strong and impeccable online presence to keep your business up and running during the testing times of the coronavirus pandemic.

The post SEO And Reputation Management: Do They Work Together? appeared first on Tricky Enough.

Nearly 80 percent of companies claim to use blogging as their main marketing strategy to attract customers to their website. It’s an effective tool to present your brand’s personality, direct traffic to your products and services, become an industry expert, and interact with your audience.

Blogging presents a world of opportunities to business owners who wish to connect with their audience, provide fresh, relevant information, and add a personalized touch to their business.

A successful blog marketing strategy will add value to your audience’s experience and draw them back for the new content you have to offer.

The 3 Important Components of Blogging

• Blog Readership

You can’t expect to utilize the benefits of blog marketing without a blog readership. Creating a blog that attracts readers from your target audience not only creates traffic on your website, it also converts it into sales.

Creating value-added, fresh content without a reader base to benefit from it will see your efforts go in vain. Loyal readership ensures your audience keeps coming back for the insight you have to offer, guaranteeing traffic to your website.

• Blog Authority

When you’re creating content about a specific aspect of the industry, it’s important to focus on creating value for your readers. The internet has a vast amount of information on any given topic, what separates you from the crowd is the insight you have to offer.

Establishing yourself as a respected blog authority in the industry means you’re memorable to the readers who trust your information in your niche. As an expert, your readers will be drawn to you for the valuable insight you have to offer.

• Participation

Blogs are an effective tool to create engagement between the business and its consumers. That’s why you need to focus on interacting with your audience just as much as the effort you’re putting into creating fresh content.

Getting your readers involved in the process keeps them engaged and encourages them to return for more. After all, who would want to read a blog that doesn’t have thought-provoking comments and feedback to interact with at the end?

Now that you’re familiar with the basic components of a successful blog, it’s necessary to know how to achieve them to ensure your business’ successful marketing strategy.

If you’ve recently delved into the world of blogging or want to boost your existing strategy, this post offers a number of strategies you can employ.

How To Improve Your Blog?

Understand Your Niche

There’s no shortage of information online regarding any topic; almost every business employs a content marketing strategy to promote their products and services through valuable information.

To optimize the success of your blog, you need to understand the mechanics of SERPs. Content that shows up on the first results page gains the most traction; so, that’s what you should aim for when it comes to your blog. If you own a small business, instead of being daunted by the competition, you can benefit from understanding your niche in the industry. 

Following a clear theme that’s tailored specifically to your niche will draw your target audience to you and keep this reader base coming back for more.

Incorporate the Right Keywords

One way to boost your blog’s search engine optimization is to utilize keywords relevant to your content. This is one of the easiest ways to generate traffic to your website and allows Google’s algorithm to suggest your content to users looking for that specific information.

Using key phrases and words within the text—specifically in the headline and title—leads visitors to exactly what they’ve been searching for. The more specific the keywords, the greater the chance of your blog showing up in search results.

While being wary of keyword stuffing that oversaturates your content with keywords, using them to optimize your text can do wonders for your blog’s traction.

Encourage and Incorporate Feedback

All your efforts will be in vain if you’re producing content and not receiving any feedback on it. An important aspect of blog marketing is creating engagement with the consumers you’re reaching out to. 

Connecting with your target audience gives you control over how you brand yourself, creating a close relationship with those you interact with. By encouraging feedback through an active comment section and polls, you’ll be able to customize your fresh content to suit their needs. 

Responding to visitor comments and answering frequently asked questions will allow you to build trust, transparency, and a healthy relationship with your audience.

Increase Sharing Opportunities

An imperative element of blog marketing is gaining enough traffic toward your website that it readily appears in internet searches. You can increase your online exposure by making it possible for your readers to share the link to your blog on various other social networking platforms. 

With a variety of platforms available to them, readers can indirectly increase your market growth considerably. Giving them the opportunity to share your blog link on Twitter, Facebook, Instagram, or through e-mail means exponentially higher readership and participation.

Become a Go-To Resource in Your Industry Niche

No matter the size of your business, you can benefit from establishing yourself as an industry expert in your specific niche. By providing your readers with value-adding insight and experienced information, you can become an industry authority on the subject.

As you consistently prove to be an informative resource to your readers, you’ll become their go-to source of assistance. This will result in greater conversion rates for your website and increased engagement as well.

Promote Your Content

Content promotion is just as important as creating the content itself. If you’re spending time creating engaging blog posts that provide fresh, valuable content to your readers, it’s only fair that you promote them. 

Making use of social media platforms to publish information about your latest content will encourage people who come across it to check it out. Spending your valuable time and resources on promoting your content will go a long way in increasing the traffic to your blog. 

After all, you need to utilize all the available tools to increase your blog’s readership.

Collaborate with Other Players

Inbound and outbound linking are imperative aspects of growing your blog’s readership and credibility. Providing internal links to your existing content will help divert traffic from one part of your website to another, but external links also establish the credibility of your content.

Not only do readers appreciate having additional sources they can explore, the companies you link to may take notice and return the favor by linking your blog too.

Inbound linking establishes your website as an authority on a subject to site crawlers, resulting in your blog earning a higher rank in search engine results pages.

Another way you can increase the outreach to your target audience is by writing guest posts for related blogs. This collaboration will allow a wider, more diverse audience to engage with your content and will encourage them to visit your blog as well.

According to Forbes, your brand is the most important asset because it personifies your business. That’s why blog marketing is a valuable tool many businesses employ to convey their values and interact with consumers. 

When it’s done right, blog and content marketing can be optimized to ensure your brand’s success in the digital sphere.

The post 7 Ways to Improve Your Blog’s Readership, Increase Participation and Enhance Blog Authority appeared first on Tricky Enough.

And what they read online is derived largely from reviews and ratings left by other customers.

Reviews and ratings aren’t just fancy words that make a statement about your product. They have a significant impact on your online presence and on generating sales revenues. Positive reviews online are a great way of ensuring that your reputation and brand are built strongly. They also help you get referrals.

There’s no doubt that online reviews are a great asset for marketing, especially for small businesses that are only beginning to rise in the industry. Forbes reports that 90% of consumers regard online reviews before making a shopping decision. 67.7% of people have their shopping decisions impacted by online reviews. 74% of consumers have more faith in a business once they’ve read positive reviews online. The chances that your product will be sold with the aid of online reviews is 270% more than the chances of it being sold without reviews.

There is, however, a catch.

As more and more marketers realize the impact reviews can have on their businesses, a new trend rises fake online reviews.

Fake Online Reviews: A Breakdown

Fake reviews are an easy enough thing to understand: a person reviews your product or service. A person who hasn’t really used your product or service. This person won’t just know nothing about your business: they’ll also likely spread false, ignorant information about your business. Ask yourself: is it possible to talk about something you don’t really know?

There’s also another kind of fake review—the kind that is aimed specifically at tarnishing your online reputation. The thing is, just like businesses know that positive reviews help boost a brand’s publicity and bolster a business’s sales, your competitors know that negative reviews will do the exact opposite: demolish your brand’s reputation and destroy your sales. 86% of people wouldn’t want anything to do with a brand that has negative reviews attached to its name.

Suggested:

How online reviews can help you to grow your business?

Why it Happens

Even though you might understand how fake reviews for shady companies work, you might not understand how or why negative fake reviews are piling up about your business. However, once you think hard enough, you’ll see a clear pattern. In most cases, it’s either a rival business or a former disgruntled employee who is spearheading the propaganda.

And here’s how you spot them:

Find a Pattern

Let’s say you own a café that is constantly getting negative reviews for lunch hours. Investigate if the food is bad—or if the staff is incompetent. You’ll know soon enough what the root of the problem is.

Find Out Who’s Benefiting

If you’ve been doing your business exceptionally well, but you’re still getting negative reviews, try and figure out who’s benefiting from the fray. Has a competitor recently been gaining fame or has a customer recently had an altercation with you?

Find Out Who Was Fired

If you recently fired someone for misconduct or had a downsizing in your department, it might be that disgruntled employee/s have found a way to hurt you.

Fake reviews are pretty much everywhere. But this doesn’t mean they’re difficult to spot. And they’re certainly not difficult to manage.

How to Fight the Menace of Fake Online Reviews

First things first: don’t panic. Your business is here to stay, and all you need to revive it is one powerful thing: SEO.

Strong SEO can have a larger impact than you think because it’s so much more than simply pinching in keywords into blogs and publishing them on WordPress. Clever SEO strategies will not only take you out of this negative review pit, but they’ll take you right to the heights of success.

Reputation management is the way to go. And here’s how you go about it:

Drown the Negative Content

If negative reviews and content regarding your brand are gaining traction and are ascending
the SERPs, showing up in the searches first-most—drown them. The best way to do this is by
permeating the market with positive reviews, quality content, and impactful PRs. Additionally, you
can partner with a professional to remove negative reviews and maintain a good reputation online.

Create Quality Content

Drowning the negative content with quality content is key. Create content that’s unique, informative, and timeless. Optimize it cleverly: don’t just stuff keywords in. Use them where relevant, and always add a powerful CTA.

For the PRs, avoid sounding apologetic, defensive, or bothered. You’re not guilty, and you shouldn’t be acting the part. Focus on getting the best about you out there, and keep your focus fixed.

Connect with the Reviewers

If there are bad reviews online which you feel can be tackled, tackle them. Respond to queries and introduce a chatbot or live chat option on your website. Engage with consumers and potential customers to make them feel valued and to show them that you’re serious about your fare.

Satisfy the Customers

Above all, focus on satisfying your current customers. You might have lost some of them due to the negative review campaign online, but for the ones that you do retain—give them you’re all. Positive reviews will flood the market on their own—slowly but gradually. Consumers have the benefit of using social media platforms and will go the extra mile to defend you if you defend them.

The post Tackle Fake Online Reviews with Confidence Through SEO appeared first on Tricky Enough.

But one thing remains as strong as ever: the power of promoting your business through search.

Luckily for you, there are experts out there, experts whose sole job is to research far and wide to find out exactly which search strategies fit which business.

The modern buyer is more independent, preferring to be in control of their buying process and not overwhelmed with adverts. According to Internet Live Stats, Google’s search engine receives over 60,000 searches per second on any given day. That’s A LOT of people, many of whom are searching for or about what you have to offer.

That said, the right approach to Search Engine Optimization (SEO) is the key to successfully engaging this segment of the population—i.e. your target audience. Investing in search marketing is smartly done when you’re getting the maximum possible returns, which in terms of SEO means accurate leads and a high conversion rate.

For that, you need a search marketing genius. You need the resources, skills, and experience of an SEO company’s services.

Why Hire SEO Services?

Did you know that Google changes its search engine algorithms over 500 times every year? Search engines are quite tricky; figuring out the evolving algorithms, identifying penalties, and staying ahead of the curve, in general, is challenging, and bound to give any inexperienced marketer a headache.

An in-house SEO team is responsible for a range of tasks and dividing their time between each, won’t be able to do what, it takes to increase visibility and sales over the Internet while complying with search regulations.

That’s just one of the many reasons why you opt for third-party hire SEO experts instead of an in-house SEO team. Here are a few more:

Time-effective access to a complete set of skills…

Did you know that 3 out of 4 users do not check past the websites on the first-page search engine results? You need quick results, and you need them ASAP. Hiring an SEO service you’ve got a ready-made team, trained to face and coming challenges of search marketing. Imagine your HR team going through the hassle of sorting through resumes, interviewing potential candidates, getting new members on board training them to fit in the workplace and starting off as a moderately skilled SEO team.

Why go through all that when you can squeeze the entire process into one neat step: sending out an order to a third-party SEO service?

SEO moves fast; 50% of people who perform a local search typically visit a physical store within the same day. A good SEO company fully understands industry-specific SEO and can get your campaign moving quickly.

Focus on associated corrective actions

SEO success, as it happens, is not simply determined by accurate keyword research and analysis. A number of factors—from website load time to the quality of images—can affect SEO results. Improvements in blog content quality on have, in fact, been known to raise the traffic by as much as 2,000%.

In short, if other aspects of your website are not up to the mark, you can hinder your ranking on the search engine. Your in-house SEO team will have one focus—SEO. Conversely, a third-party SEO team will also branch out and review everything else. As SEO specialists from SEO HERO note, “An effective strategy involves analyzing all concepts, entities, and key connections related to the topic or keywords.” This comprehensive approach allows for the site to be optimised for search engines and users.

An SEO company specializes in more than just SEO; they objectively assess your current website content, identify mistakes, and suggest corrective measures. If you opt for more than just SEO services, you can renovate your website, or have one designed from scratch with SEO-friendly features.

New, External Perspective And Skill Set

As opposed to the work of an in-house SEO team, a third-party team of SEO experts will bring in more innovative ideas and better experience. In-house teams, while expert at what they do, often get too comfortable with one technique, and are a lot less open to change according to industry change.

On the other hand, working with an SEO company means that your SEO campaign is supervised by people with specialization in search marketing, and who have experience working with other businesses in your industry.

They also have an unbiased way of thinking; they will do what’s best for you. Combine all these aspects, and you’ve got superb means of short and long-term SEO success.

Simple, Straightforward SEO Analytics

Understanding numbers and designing strategies accordingly is a big part of SEO, but it often becomes a hassle for in-house marketers who do not get the specifics of SEO. Calgary SEO Services will provide you with a simplified version of the numbers that matter. Unlike in-house SEO teams, they have access to more sophisticated data analysis tools.

Their methodology includes identifying which keywords perform well and which don’t, and—if you are opting for website development and content marketing services—how much useful traffic your content is generating, and how well it’s converting leads. These quantitative facts and figures can help you reshape your focus.

Cost-Effective Brand Awareness Solution

It’s important for your website to stay on the top, but to do so means investing megabucks in online marketing, right?

Not really. SEO services can be affordable, provided you opt for the right source. Having an in-house SEO team, and paying for their salary, benefits, leaves, and training—can all add to your costs considerably.

On the other hand, you may cut costs on your outsourced SEO services. Full-service online marketing companies offer flexible pricing on full-service packages. You can also opt to get services according to your business’s strength; start with just one or a couple of services, and expand your package as you establish broader goals, beyond improving your search engine visibility.

Better Focus On Tasks Best Done In-House

If you find yourself lacking the time to build your social media to give your audience a more personal look into the business, or writing content about new events, working with an SEO service should free up some of your time. An in-house SEO team may be the same people managing other aspects of online marketing, aspects they won’t be able to pay attention to quite as well when they have extra work to do.

SEO requires time and knowledge, and a seasoned SEO team can provide you with both. They’ll take care of improving your rankings online while you do what you’re good at. You’ll also find that you are a lot less worried about your website’s performance, given that skilled professionals are in charge.

Access To A Toolbox Of Services

Here’s an awesome idea to review your marketing efforts: work with a full-service online marketing agency.

SEO is just one of their specialities; you can lean on them for other marketing needs, including SEO-based content development for website blogs, guest blogs and articles, pay-per-click (PPC) advertising, website design and development, reputation management, and so on. That many services, all from one company? Bet an in-house team won’t provide you with that!

You can also have complete access to data analytics. SEO companies like SearchBerg have established a sophisticated communication system and a client dashboard where they can see the current progress and performance reports, in a simplified form.

FINAL THOUGHTS

Every little perk of hiring an SEO company contributes to your likelihood of reaching a new height when it comes to marketing on a search engine. Professional SEO expertise is just what you need to create content that both Google algorithms and your users will love.

Comprehensive yet focused SEO is a part of the bigger picture. By handing SEO to the experts, you prioritize it without spending extensive time and resources on it, things which many startups and small businesses do not have.

So get professional SEO services, and get your content out there!

The post Benefits Of Replacing Your In-House SEO Team With A Professional SEO Company appeared first on Tricky Enough.