The engine is designed to provide ease to users and improves its range every day.

How does the Google search engine work?

The search engine mainly splits its operations into three steps. 

• Crawling
• Indexing
• Serving

It considers web pages, data submitted by users, images, videos, and more to give you a complete result. Search engine optimization also comes into play here. Dubai SEO will present results related to the state. 

For a better and in-depth understanding of how these processes occur, we will go through each of these steps. 

Crawling:

Google utilizes small bots or spiders that roam various web pages to store their content in the crawling phase. Usually, Google will start with a web page and find similar URLs on it. In this way, through a chain of sorts, the bots will process new web pages. Often websites like Wix etc. will ask Google to crawl new web pages added to them. This is how Google stays up to date with new data being added to the internet every second.

The most important page for a website that is to be crawled is the home page. Therefore, Google perceives it as the utmost representation. 

Indexing:

Much like the name, Indexing is the practice where the data gathered by the Google spider is organized into an index of sorts. First, Google analyses each webpage and tries to understand what information it stores. Then, Google renders the text, video, and image contents of the web pages. However, it is better at understanding or navigating text than audio and visual content. Thus, for more explicit recognition by Google indexes, people are recommended to use text over images and videos.

Shorter titles and specific title pages also play an essential role. It is crucial to remember that the simpler a message is, the easier it is for Google to perceive it. Since humans aren’t directly involved in the process, the nuance of specific phrases may be too complicated for the program to decipher. 

Serving:

Crawling and Indexing are processes occurring in the background. When we enter a query into the search engine, the active function is called ranking or serving. The search engine ranks the content in its indexes from most to least relevant and presents it accordingly. The higher a web page is ranked on the search engine, the more credible and relevant it is about the search.

Final word:

With these three steps, google fulfills the ultimate process of giving us accurate results. Thus, what seems like a simple task gets established through a network of complex processes occurring at all times. Therefore, there’s a reason Google is everyone’s go-to research center. 

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The post How does the Google search engine work? A brief expose! appeared first on Tricky Enough.

However, from the standpoint of expenses, it is clear that the longer the content is, the more costly it will be. Besides, who reads blogs anyway?

First of all, let’s clear the confusion around the irrelevance of blogs by sharing some important data. According to the statistics by HubSpot:

• 80% of internet users interact with brands using both social media and blogs
• blogs bring 434% more indexed pages and increase the number of indexed links by 97%
• companies that are actively blogging have 67% more leads than those who don’t

Now you see that, even though blogging might be considered an outdated strategy, it is still relevant and delivers very good results.

As for the long-form content, this topic needs more in-depth analysis. So, let’s dive in and try to decipher the most crucial reasons why long-reads should have a solid place in your content marketing strategy.

Wait. How Long is the Long-Read?

Fair question, let’s start with it.

Of course, the length of your content also depends a lot on how much of it your audience usually reads. If they browse your articles until the middle and then leave, you might not want to post content that’s too long.

Nevertheless, for SEO purposes, the ideal length of a post is 2,100 – 2,400 words, and about 2,500 if your goal is to generate leads.

Of course, you shouldn’t create long-form content just for the sake of it if this content doesn’t carry any value. Remember what Google says? It’s all about meaningfulness.

Now, let’s talk more about other reasons why you need more long-reads in your content marketing strategy.

1. Long-Reads Bring You More Backlinks

In search engine optimization, a backlink is a link that’s coming from another website to yours. Along with other metrics, the number of backlinks is the top criterion, according to which Google ranks websites. And, in general, it is considered that the more links a web page has, the more organic traffic it receives from Google.

Of course, there are other benefits that backlinks can bring, namely:

• Improved indexing. When Google crawls websites, it discovers new web pages by following the backlinks. This is how Google finds your website as well, so the more backlinks you have to your website, the better.
• Referral traffic. If you place a link in the content for another website, the visitors of that website may click on your link, thus bringing you referral traffic. This is a great way to improve your website’s visibility.
• Better domain authority. If you build links to authoritative websites that are relevant to your industry and niche, it will positively impact your domain authority.

Apart from that, having a solid backlink-building strategy is good for your brand visibility within your niche because backlinks from related websites will spread the word about your company as well.

How do long-reads impact backlinks?

Last year, Brian Dean, the owner of Backlinko, teamed up with BuzzSumo to analyze over 900 million blog posts and find out what stands behind successful content.

During the research, he found out that long-reads get 77.2% more links on average than shorter articles. Here’s the graph with the correlation of different content lengths and the number of referring domains:

While the study failed to explain why long-read content performs so well, statistically, the majority of long-form articles appeared to deliver more backlinks, indicating that the Google algorithm, most likely, simply favors this type of content.

2. You Have an Opportunity to Improve Keyword Density

You know that keywords are also among the top criteria for a successful SEO. But a lot also depends on keyword density, which is the number of times a certain keyword appears in your content.

Naturally, the longer the content is, the more keyword density it allows. Alison Lee, a content editor at Subjecto educational website says that long-reads allow distributing keywords across the entire body of the article more equally, while short reads often look too crowded.

Beware of the high concentration of keywords

Before the current Hummingbird algorithm and the Panda update, websites used to carelessly overstuff content with keywords for the sake of ranking higher. However, once Google saw that, while such content was optimized, it still carried no value, so keyword density took a back seat.

However, it doesn’t mean that you shouldn’t pay attention to this criterion anymore. While others are focused on building backlinks and writing guest posts, keep your eyes on the ball and continue optimizing your long-reads with keywords.

The key point to remember here is how many keywords your long-read should have. There’s a simple formula for that:

• pick a keyword from one page and count how many times it appears on it
• calculate the total number of words on one page
• divide the number of keywords by the total number of words on a page
• multiply the result by 100 to receive the final percentage

For instance, if your article is 1,000 words, it should have a keyword density of 1%. Keep the number of keywords within this percentage to make sure all of them look organically in your content.

3. Long-Reads Give You a Chance to Boost Brand Authority

We already mentioned in the introduction that one of the reasons why Google prefers long-reads over short-reads is that long-form articles usually give a more in-depth understanding of the topic.

It is true – a long-read allows you to show your expertise in a certain field and back your credibility as an authoritative resource in your industry. Moreover, if you unite together experts from your field as guest bloggers, it will turn your website into a knowledge hub, bringing even more organic traffic.

Long-read content boosts social shares

You might think that people would rather share content that’s faster and easier to read, but, unfortunately, it’s not the case.

Back in 2012, when Neil Patel was still working at Quicksrpout, he ran a quick study to find out how the length of content impacts the number of social shares. The results of the study showed that longer posts received 68% more shares on Twitter and 22.6% more shares on Facebook.

This study proved once, and for all that, first and foremost, people look for value in articles, which can only be delivered if this article is long-read. Such content gives people a more in-depth perspective on the subject. Besides, they can read the most essential information in one place, which makes most internet users favor long-form content.

Size Matters and You Cannot Deny It

Whether you like it or not, investing in long-reads is a must if you want to get good results from your content marketing strategy.

Long-form articles improve your overall SEO strategy, deliver a higher number of backlinks, allow you to optimize your keyword density, and even build up your authority in your industry. Apart from that, long-form content increases the number of social shares, making your brand more recognizable.

So, if you’re hesitating whether to invest in long-reads or not – you definitely should, and we’ve got three very convincing reasons for you. Otherwise, how else can you get to the top-ranking websites on Google?

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The post 3 Reasons Why Long-Reads Should Dominate Your Content Marketing Strategy appeared first on Tricky Enough.

Nonetheless, how is this different from any other profession? After all, isn’t the best lawyer the one who knows how to exploit the existing rules, loopholes and precedents to the benefit of their client. The thing is that the SEO is merely a model (a tool) and, as such, it’s as legitimate or as fraudulent as their use. With that in mind and without further ado, here are several examples that will help you figure out whether your SEO practices fall under the category of legitimate or fraudulent.

1. White- vs. black-hat SEO

The first thing that we need to discuss here is the fact that SEO comes in two different forms, white-hat and black-hat SEO. A white hat SEO is a simple use of optimization strategies that are aimed at a human audience. On the other hand, black-hat SEO is completely aimed at the algorithm and Google bots, trying to trick the system rather than play by its rules. Now, while black-hat SEO does give some immediate results, these results are never long-lasting, seeing as how Google sees these exploits as bugs and is bound to fix them as soon as the next update comes. White-hat SEO, on the other hand, gives long-lasting results.

2. Setting the expectations

Before we even start talking about the legitimacy of your SEO campaign, it’s vital that we mention that it’s greatly determined by your expectations. First of all, you need to know the limits and the potential of organic SEO. For instance, SEO doesn’t provide you with a quick fix and it’s not a one-time effort that will indefinitely cement you as a dominant force in your field. Also, even though SEO experts are quite effective in what they do, this is not an exact science and their initial projections are never 100 percent accurate. Things could go better or worse than planned but this is all completely normal and even expected.

Needless to say, these expectations are something that you can use in order to spot the difference between real and so-called experts. For instance, if someone promises you a fast turnaround or claim that they possess the “insider knowledge” of how the Google algorithm works, it should be more than clear that these are the “experts” that you should steer clear of. Other than this, if they “promise” you the results which you assume are impossible, chances are that they’re just making wild promises in order to lure you over. Finally, if they seem to be ambiguous about their pricing, this too is a red flag that you shouldn’t ignore.

3. How to recognize the right SEO company?

Using the expectations and knowledge that we’ve covered in the previous two segments, it would be fairly easy to recognize the SEO company that’s right for you. Still, putting things on paper can only get you so far. The most reliable way to get what you want is to do some research on the portfolio of the agency that you plan to collaborate with. Ideally, you would collaborate with a local company, so that you have an easier job of contacting their previous clients. For instance, as a Brisbane-based enterprise, what you would look for is a trustworthy SEO Brisbane agency. Sure, going local is not mandatory but it does make things a lot easier.

4. Learn about SEO

While it may seem like spending your own time in order to get familiar with the field of SEO may defeat the purpose of outsourcing it, to begin with, the truth is that it’s the only way to tell white- and black-hat companies apart. It’s not just that but also the fact that there are a lot of scam artists out there posing as SEO experts. If they have the fortune to land upon an entrepreneur who doesn’t know the first thing about SEO, they can easily impress them with random numbers and outdated techniques. Needless to say, you don’t have to become an expert yourself, it’s more than enough to learn the basics and keep track of any potential changes.

5. Both of them can teach you something

Now, previously, we’ve been quite dismissive towards black-hat marketing, yet, the truth is that you have so much to learn by getting familiar with this fraudulent phenomenon. For instance, black-hat strategies revolve around methods like invisible text and stuffed keywords (which elude the user but are registered by the search engine), duplicate content and redirecting users to other sites or pages. This last part is there to artificially inflate the traffic to your website.

The reason why this is so useful even for a white-hat specialist is due to the fact that both of you want the same thing – and increase in rank and a boost in traffic. When it comes to methods like backlinks, by studying your black-hat counterparts, you can easily learn a trick or two without deceiving your audience. Also, there’s no easier way to learn a thing or two about keyword research and stuffing than by examining how black-hat specialists do it and figuring out where they push things too far.

The post SEO: Legitimate or Fraudulent? appeared first on Tricky Enough.

While most businesses understand that a part of their content marketing strategies needs to include keeping a watch on Google’s search technology and how they can maintain a good page ranking, the task can be quite stressful as all the efforts can become unstuck because Google has released a new search algorithm update. The fear is all too real because Google does release hundreds of updates, most of them minor but a few of them are so radical that they can significantly impact the SERP rankings and lead to a substantial loss in organic traffic generation. A recent survey has revealed that the number one fear among B2B marketers is the concern about search algorithm changes. The concern is not unfounded because websites do drop off the radar and lose traffic due to unexpected Google updates coming into play. Because Google, typically, is not in the habit of announcing its updates, even the most experienced SEO experts can be caught unprepared, however, attempting to understand the priorities and value system of Google can help in putting together a robust SEO strategy.

Google Changes Its Search Algorithm Continually 

While there is a lot of noise when Google announces a major update that can affect search results significantly, the world’s leading search engine keeps on tweaking its algorithms thousands of times in a year. According to estimates, Google made over 3,200 changes to its algorithm in the space of just one year. Most of the updates are subtle and the impact may not be even noticeable, but sometimes, the updates can shake up SEO. The different types of Google updates are:

Official Named Updates:

These are updates that are formally announced by Google and sometimes even given names. The updates are discussed the most in SEO forums and journals and are typically released to tackle specific problems that the earlier version of the algorithm encountered. For example, Panda devalued low-quality content and Penguin penalized link spam by driving the sites down in the rankings. It is usual for Google to keep on improving the stated goals of the updates by making continual improvements for a long time thereafter.

Broad Core Updates:

These more common updates are announced by Google, however, without any specific information on their purpose. They get the SEO community talking and giving unofficial names that stick, for example, Pigeon, Medic, etc. The reluctance of Google to disclose details is attributed to the fact that Google thinks that it would be counterproductive and reveal too much on how its algorithm functions. Much of the information available on the impact of these updates is actually the result of SEO professionals analyzing the impact on numerous websites and identifying commonalities.

Smaller Functionality Updates:

Very frequently, Google releases updates that improve specific functionalities like giving priority to sites with faster loading speeds, boosting rankings of sites that are optimized for mobiles, when and how featured snipes are displayed, etc. Sometimes Google announces these updates but many times it just releases them silently and leaves it to SEO professionals to recognize and analyze them.

Tips on Maintaining Your Ranking Superiority in 2025 and Beyond

SEO practitioners should evaluate the impact of each Google update and find out if their SEO strategy has to be changed to meet the new challenges. However, most of the time, the updates only serve to reinforce the value system of Google and stay true to what Google wants to do to serve its users with content that is accurate, relevant, and value-added. To this end, even if it is not possible to predict the exact type of update Google is planning to release in the future, you can count on the following tips to keep your online visibility consistently high:

• Make the website mobile responsive: With half of the global Internet traffic already coming from mobiles, it is evident that Google will give priority to searches conducted on mobile devices. It is vital to switch over to a responsive web design that ensures that your website displays equally well on the much smaller mobile screens as it does on desktops.
• Ensure the website loads fast: With bandwidth increasing, Internet users, especially those who are using mobiles on-the-go are becoming increasingly impatient. According to studies, if a site does not load within three seconds, more than half of the visitors abandon it and move on to some other website for the information requirements. According to Forbes, quoting Unbounce data, as many as 70% of consumers say that the speed of loading of the webpage is a primary factor affecting their willingness to buy.
• Identify what the target audience cares about: More than page ranking, good SEO is about getting displayed for the right queries. It is critical to perform keyword, audience, and competitor research to obtain insights into the concerns and types of queries that your audience is most likely to have.
• Create high-quality content: Discovering and delivering content that addresses the search intent of users is the prime intention of Google. It is also the reason for SEO to drive content marketing. If you take care to address the needs of your target audience with content that satisfies them, your rankings are bound to rise.

Write to Satisfy the Needs of Humans Not to Beat Algorithms

Many of the updates released by Google in recent years are a reaction to attempts by smart marketers to manipulate the system by leveraging weaknesses in the algorithm in web design and content creation. However, by putting real human needs before everything, you can automatically insulate yourself better against updates in the future. However, this does not mean ignoring SEO trends and approaching your content creation strategically. In the current search environment, this includes optimizing content for voice search and featured snippets, among others.

Conclusion

Any attempt in refining your approach to Dental SEO to counter the impact of Google updates should begin with understanding how you rank at present for your target keywords and researching what wins the best rankings. This is not a one-time exercise but a continuous study because results can and do change very frequently. By analyzing your data, you can gain important insights into SEO because you can get to know what works and what does not. Use the information gathered by website analytics to maintain the focus on the target audience and improve your SEO.

The post How to Prevent Google Algorithm Updates from Affecting Your Page Rankings in 2025? appeared first on Tricky Enough.

Several times a year there is a disturbance in the Force. Or Google rankings, same thing. At any rate, it causes immense unrest for SEO professionals across the world as we see massive fluctuations in rankings. Some good, some bad, depending on the Google core update.

Dealing with these updates as a form of best practice is vital for SEO professionals, as a badly-handled update can be the downfall of any SEO campaign.

So, with that in mind, here is the best way to identify and deal with any ranking fluctuations which may occur following a Google core Update.

Monitor the Fluctuations

The first step to dealing with a ranking fluctuation post-Google Update is to do nothing. No, really. Making quick, panicked, changes can be the worst thing to do following any change in rankings. But especially following an update.

And so, the best course of action in these cases is inaction.

Monitor your rankings, note what pages and keywords are dropping in particular and try to determine any correlations between the pages. Are they all related to a similar topic? Are the pages with poor links, thin content, etc.? In most cases, there will be a determining factor which has contributed to the post-update drop.

You may not be able to identify the issue outright based on your site data alone, but it is always important to monitor and try to understand the drop as far as possible. As, then, you will be able to determine whether or not there is a correlation with the findings from across the industry.

Which you can discover via some quick research… 

Research the Update

When a Google Update drops there is a lot of chatter online about the results. Losers, winners and all those in between will share their data across forums and in chat rooms. Of course, you don’t have to trawl through all of this information to find out what you need to know. Many SEO news sites like Search Engine Journal, Search Engine Land and Search Engine Roundtable put together roundups in most cases.

In some cases, Google will be specifically targeting a niche or industry. For example, in the Medic Update of 2018, the main target of the update was YMYL (Your Money or Your Life) sites. These are sites that present information in regards to health or money and, if inaccurate or deceptive, could have an impact on an individual’s quality of life. The update was aimed at filtering low-quality results from Google with respect to YMYL, so that results would not have the potential to negatively impact users.

Improving results following this update meant proving that a site could provide information in relation to YMYL well, i.e. it would not have a negative impact. This meant improving a site’s EAT (Expertise, Authority and Trust).

To improve following the Medic Update, a site had to prove it had expert authors who produced great content (Expertise), good link metrics (Authority) and positive reviews across sources (Trust).

All of which, likely, you would not have discovered yourself. Rather this data and research came out of the SEO expert community, helping the whole community at large improve and recover following the update. Which is why thorough research and knowing who to follow in the digital marketing community is important. As it could mean the difference between continued fluctuation and recovery following a Google Update.

Audit Your Site

Once you have done effective research in regards to the update and how it may be affecting your site, it is time to audit your site. An audit allows you to discover areas that your site is perhaps lacking in. Whilst also allowing you to potentially cross-reference your site issues with the findings across the industry.

Audits should be conducted on a site regularly, no matter if it is suffering ranking fluctuations or not. This is the best way to monitor and avoid potential issues regularly.

Key factors to include in your SEO audits include:

• Technical Factors – Speed, XML sitemap, indexation, crawl rate, robots.tx, duplicate content, etc.
• Content Analysis – Content structure, keyword density, metadata, UX, internal links, schema, etc.
• Rankings – Comparing keyword movement over a set period of time, identifying areas of loss and gain.

Sometimes conducting an SEO audit may not, on a surface level, reveal the reason why your site is being penalised by Google. But, it is a good first step to determine the overall health of the site and what might be impacting ranking fluctuations. Which is always a valuable asset in these instances.

Implement SEO Fixes

So, ideally following an update you should be able to determine what the issue is. Most often you will find an issue such as a bad link profile, thin content or something equally as basic will have been brought to light as a result of the update. In which case, focusing on these areas for improvement is the simplest way to recover following any drops/fluctuations.

IMPORTANT NOTE: Wait. Just wait. Let your rankings fluctuate even out and settle before implementing any changes or fixes. In some cases, the ranking may return to its pre-update positive after a week or so. If it does not, then you may consider the drop to be permanent and the necessary ‘fixes’ can be implemented in order to attempt recovery.

On the whole, if a definitive problem is not discernable you may just have to do a checklist of best practice. From here, you may need to experiment and try to recover your lost rankings over time instead.

The Best Defense…

Is a good offense. It’s an age-old saying, but applies to many things in life; including SEO.

Realistically, in order to try and avoid fluctuations following Google Updates in the first place, then you need to have a good baseline to begin with. Following best practice, avoiding tactics which may be considered ‘black hat’ and ensuring your site is technically sound should be part of your SEO Manchester campaigns as standard.

However, this isn’t always the case. Bad practice and poor SEO is implemented every day. And, in some cases, you will be presented with a site that is in desperate need of recovery following an update for that very reason. In which case, the key strategy is not necessary to recover from the update. But, instead, to ensure that the site is following best practice in the first place. As in most cases, one will result in the other.

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How To Use Google Algorithms To Promote Your Website In 2019?

A Quick Look At The Major Google Algorithm Updates Throughout The Years

Final Thoughts

Overall, a Google Update isn’t the end of the world for your rankings. Even if your site does experience fluctuations. But you do need to handle it in a way that follows best practice and allows for your site to recover following fluctuations. No drop is ever permanent, if you ranked well before you can do so again. 

Finding your way back after a drop, however, is not always straightforward. Understanding and working with this in mind, then, is the only way to effectively circumnavigate this complicated SEO scenario. Google Updates are there to improve the search engine. Keep that in mind in all instances and you should be able to recover following Google’s basic principles. 

The post How to Deal with Ranking Fluctuations After a Google Core Update? appeared first on Tricky Enough.

Reports show that 93% of the entire web traffic comes from a search engine, with Google keeping the vast majority of the market share with almost 90%. What makes this search engine so dominant for so long?

The answer lies in Google algorithms since the platform is constantly changing and improving the way it filters search results. Back in 2018, they reported an incredible 3,234 algorithm updates — an average of almost nine per day.

Now, the most important question for you as a webmaster is this: How to use Google algorithms to promote your website in 2019- 2025? Our job is to help you with that, so keep reading to see nine ways to get over Google’s algorithm changes.

Google Algorithms: Definition and Evolution

If you want to stay on top of the trends, you need to understand the concept of algorithms and how Google changed them over the years.

By definition, an algorithm is a set of rules designed to solve a problem in a finite number of steps. The definition applies to every algorithm, including Google’s, which basically means that the platform uses a highly specific formula to identify the most appropriate search results for each query.

Given the fact that Google typically changes its algorithm 500 t0 600 times a year, it is essential to track progress and react promptly. It’s impossible to explain the entire history of Google algorithms in one post, but we can point out the most important updates:

• Google Panda: Google released the Panda update in 2011 to reduce the influence of low-quality websites and boost the ranking of pages serving top-notch content. The point was to undermine sites with lots of duplicate content, low value, ads, and so on.
• Google Penguin: Google released the Penguin update in 2012 to focus on sites with a huge number of irrelevant inbound links. From this point on, it was much more difficult to boost ranking by buying backlinks or generating them artificially.
• Google Hummingbird: Google released the Hummingbird update in 2013 and it turned out to be the most influential change of all. Namely, the new algorithm has been designed to accurately interpret user intent and the true meaning behind search phrases, thus enabling Google to find better results and improving ranking results.
• Google Pigeon: Google released the Pigeon update in 2014 with the highly specific goal in mind and that was to improve location-based search results. The algorithm takes into account maps and local directories to give more precise location-specific information.
• Google Fred: Google released the Fred update in 2017 but refused to make any comments about it. Jake Gardner, the SEO expert at the professional essay writing service, says the update is surrounded with controversy: “However, we can say that the change affects low-value websites that concentrate on making a profit instead of providing quality content.”

9 Ways to Take Advantage of Google Algorithm Updates

Now that you understand the basic rules of use Google algorithms, it is time to focus on the most important aspect of the post. Of course, we are talking about the ways to stay on track and build a high-ranking website. Although there are many different solutions to the problem, we selected the nine fundamental tips here.

1. Create top-notch content

After everything we’ve mentioned so far, it is clear that only top-notch content can end up on the first page of search engine results. You must provide real value in your posts and give users the reason to enjoy the content.

First of all, make sure to create long-form articles that cover themes from all angles. A study shows that the average Google first page result contains 1,890 words. It’s a general rule of thumb you need to respect because only longer posts can impress readers.

Secondly, your opinions should be backed by relevant data, statistical findings, and researches. It will make the content look more credible and authoritative in the eyes of your audience and Google, respectively.

Suggeted:

How long a blog post should be?

2. Mix different formats

The second advice is also content-related. Although most creators focus on textual posts, you should make use of other formats to improve the quality of your content. What makes this tip so important?

Well, it turns out that Google loves multimedia content because it boosts engagement. For example, the average user spends almost 90% more time on a website containing video content. Another report mentions that blogs with images earn 94% more views.

The bottom line is that you should make the website versatile and add many different types of content to it, including podcasts, videos, infographics, animations, and similar.

3. Optimize Your Website

This one goes without saying, but we can never overestimate the influence of SEO on website ranking. As a webmaster, you probably know lots of optimization tricks already, so we will mention the essentials only:

• Keyword research: There is no better way to identify keywords than using Google Keyword Planner. The tool will present you a full list of search terms, phrases, and synonyms that suits your topics the most.
• Optimize Titles and Descriptions: Google’s algorithms will closely examine webpage titles and descriptions, so don’t forget to optimize the two elements.
• Images: Users often look for visual content and you also have to create appropriate image tags.

4. Increase webpage load speed

Do you know that 53% of the web surfers leave pages that take longer than three seconds to load? Content consumers demand efficiency and you need to indulge them if you don’t want to lose visitors.

Needless to say, Google pays special attention to page load speed and penalizes slow sites. This is why we recommend you to use Google’s Page Speed Insights to analyze website performance.

It takes this platform only a few seconds to analyze the URL and you’ll get a comprehensive overview of the most relevant metrics. Besides that, Page Speed Insights will give you practical suggestions on how to improve load times.

5. Optimize for mobile experiences

Another major algorithm update focused exclusively on mobile-powered web browsing. Bearing in mind that over 50% of Internet traffic is mobile, it is natural to see Google penalizing websites that don’t take care of smartphone users.

For this reason, it is essential to optimize your site for mobile usage and ensure effortless experiences. As usual, Google offers you help with that. Namely, you can conduct a mobile-friendliness test to learn how your site performs on smartphone devices.

Such insights will help you to improve the design of your site and boost ranking in Google searches long-term.

6. Identify and fix broken links

Google (and all other search engines) hate broken links. It is one of the worst features in the SEO universe that can ruin years of hard work and optimization efforts. In such circumstances, identifying and fixing broken links becomes mandatory.

Fortunately, there are tools such as Broken Link Checker to help you speed up the process. A platform like this one automates website monitoring, so you can react quickly and replace it with a functional alternative. It will improve the quality of your website and save you from possible ranking downfalls.

7. Customize URLs

You don’t have to be a website optimization guru to notice the difference between good-looking and poorly-designed URLs. Let’s say that you are writing a post about entitled help with my assignment and now need to choose between one of these two options:

• www.example.com/1vlkn4uhvp8-57sl#akhjb
• www.example.com/help-with-assignment

Which one is better?

The answer is obvious because the second link is clear and understandable. Google’s algorithms take URL-friendliness into account when indexing and ranking pages, so don’t forget to design beautiful and straightforward links for your posts.

8. Create a Google My Business account

We already discussed the importance of optimizing content for local searches, but the feature becomes even more significant if you are running a physical store. In this case, it is fundamental to create an account on Google My Business, a directory containing information about physical branches of various organizations.

What’s in it for you?

The idea is clear – creating your Google My Business account, you make the site easily discoverable in location-driven searches. This is a big thing because over 80% of smartphone shoppers conduct ‘near me’ searches.

Your job is to keep the company info fresh and up to date, adding all the relevant details such as the address, opening/closing hours, website address, phone numbers, business categories, and so on.

9. Use optimization tools

As a webmaster, you don’t have to do everything manually. There are tons of incredibly useful tools to help you with content optimization, so we strongly recommend you to test the most valuable platforms and plugins. We showed you a lot of interesting solutions in earlier paragraphs, but you can also check out some other tools:

• SEMRush: It’s an all-around marketing platform with hundreds of SEO, customer service, and sales features.
• Best writing company: A team of content creation professionals can help you to write amazing blog posts and articles.
• Headline Analyzer: This platform will show you how to create the most attractive headlines for your posts.
• Ahrefs: No matter what you want to do SEO-wise, Ahrefs will help you to it faster and more efficiently.

Conclusion

Google is the most dominant player in the search engine market because it always finds a way to provide better service to its users. The platform has changed its ranking algorithms thousands of times over the last few years, so webmasters have to stay alert and learn how to get over this problem.

In this post, we discussed the fundamental algorithm changes and showed you nine tactics to make your site competitive. Do you keep an eye on the evolution of Google’s algorithms? Are you ready to react? Let us know in comments if you have any questions or valuable experiences to share with us!

The post How to use Google algorithms to promote your website in 2025? appeared first on Tricky Enough.

Now more than ever, schema markup is becoming a valuable source for search engine optimization (SEO), data collection and website optimization. Schema is vocabulary code that defines a website’s activities, actions and existing content creation affiliation. The coding makes it easier for search engines to index a page and determine what the subject topic says and means. SEO experts use schema markup vocabulary as a leading way to improve search engine results page (SERP) rankings and user experience and by extension, enhance a website’s rankability features that will boost lead generation, traffic, and engagement. So, let’s learn the ways of implementing schema perfectly on your website.

What Is Schema Markup?

Search engines crawl pages looking for the most relevant content. When using semantic vocabulary online, it enables a two-way line of communication that facilitates SERP to return the most likely results because it understands the value of your page’s content fully. One of the most common forms of the schema markup is rich snippets in which code is used by site operators to enhance documents and provide a more definitive understanding of your data.

Example of Schema Keyword: SEO Expert Los Angeles

A search engine will index a page and create an entry for SEO Expert Los Angeles. By implementing microdata formatting with schema markup, it provides more information about how to display these keywords when someone is searching for them. Markup data also includes standard classifications for a web page that refers to a business product or service, a type of entertainment, academic articles, software or an upcoming event. Because Google, Yahoo and Bing created this technology, a business won’t have to worry about page indexing as it is a collaborative effort to improve user experience.

User Experience

When websites utilize schema markup, their users benefit because search engines are going to ensure that they receive the most relevant, credible and trustworthy information. Because website operators have access to hundreds of schema vocabulary, it itemizes the data type and scope of the content further. For a company looking for ways to rank higher, this SEO technique would allow content creators to develop it based on the correlation to its schema.

Schema markup vocabulary is accessible online so that operations can implement the code quickly. More importantly, less than one-third of web pages use schema now, so it is an excellent opportunity to rank using vocabulary since research shows that it boosts ranking by four places. Rich snippets are currently more popular as a singular SEO technique, but a schema markup strategy would provide a significant SEO potential because competitors are currently missing out on benefits.

Schema Code Language

Schema code is embedded to a web document with either microdata, RDFa, or JSON-LD code:

• Microdata includes itemtype, itemscope, itemid, itemprop and itemref
• RDFa is added to XML, HTML and XHTML documents and include rel, rev, about, content, src, resource and href.
• JSON-LD is vocabulary coding added directly to <head> or <body> tags

Now that you understand the schema markup, are you ready to implement it? If you lack an SEO expert in-house, it will be a great advantage to consult before making any SEO changes.

The post How to Start Implementing Schema onto Your Website? appeared first on Tricky Enough.

Many years ago, Google was using an ancient ranking system that was calculating authority and relevance based on the total number of backlinks a site was featuring. When the system was abused by manipulative, black-hat SEO techniques, Google’s algorithm suffered significant modifications.

Nowadays, “good” backlinks must be built naturally, and they must bring a lot of relevancy. The bad ones? They draw lots of ranking penalizations and “sandboxing” punishments. As a webmaster, SEO practitioner, or digital marketer, you’ll need to acknowledge the potential Google penalties that your site could suffer due to “bad backlinking tactics” and optimize your approach as quickly as possible.

In today’s post, we’ll discuss several backlinking tactics that can harm your blog ranking position. Make sure that you avoid these approaches at all costs. Stick by the rules and your rankings will be rarely harmed.

Article Directories

The world of SEO is continuously changing as time goes by. A few years ago, article directories used to be one of the best methods of cultivating “working” backlinks. It was simple, cheap, and effective: post one blog post on ten article directories and get hundreds of backlinks from websites that “borrowed” your content with the condition of pointing one or more links back to your site.

As more and more webmasters used this tactic, the quality of the content suffered big modifications: poorly written content, duplicated content, and keyword-stuffed content were all over the place. Google took action and started penalizing low-quality backlinks that came from exploited article directories.

Nowadays, posting your content on article directories is a high-risk attempt to grow in rankings, so you’d better avoid it. Guest posting is fine, as long as the website that links back to your blog doesn’t feature duplicated or spun content.

Purchased Links

“If you want to rank your blog faster, you should write more content, engage with more relevant niche industry blogs, and create better experiences for your visitors. Of course, that takes time. Many webmasters are trying to speed up the process by purchasing backlinks from various sources, so they’ll eventually get burned.” – admits John Blackwater, marketing manager at Essays.ScholarAdvisor.

Whether you or anyone else is aware or not, Google is hunting down anyone who approaches this tactic. Paying for links is an official unaccepted practice, and the consequences are severe. The benefits are promising, of course, yet the potential damage makes this backlinking strategy not worth it.

Here’s a screenshot that shows their official guidelines on the matter:

PBNs (Private Blog Networks)

A private blog network is a service that allows webmasters and SEO marketers to buy link space on various blogs and website domains. A PBN is comprised of more websites or blogs, typically managed by a single person and designed to offer backlinking space to anyone who pays for it.

There are two ways in which you can buy links from a private blog network:

• You can write a new blog post and place your link inside -> the PBN posts the article, you get the backlink.
• You can place your link into already-published blog posts within the PBN -> you get the backlink immediately after paying.

Can you see the problem?

The previous heading explained how paid backlinks represent a tremendous risk. Since 2012, Google’s actively pursuing and shutting down PBNs. Now. If you buy a backlink and the PBN gets busted, Google will discover your backlinks and will severely decrease your rankings.

Sitewide Sidebar or Footer Links

The sidebar and footer areas of a blog can be used in many ways. However, many webmasters have started cramming suspicious links inside them, so Google took action.

If you think about it, the average reader won’t pay much attention to these sections, so sneaking one or two backlinks has become a widely adopted practice.

Usually, these links are anchor texts that are very rich in keywords, and they are often variations of what the average person would insert in the search bar. Here’s an example:

Now you know exactly what you must avoid. If you come across these types of links on various websites, please check their rankings. More often than not, blogs and websites that adopt this practice will suffer negative ranking consequences.

Disguised Blog Comments

Even though blog comments aren’t necessarily a productive way of improving a blog’s rankings, many webmasters are tempted to try them. They count as backlinks, though they’re not as heavy as the regular backlinks that are part of the main editorial content.

A disguised blog comment is manipulative when it’s comprised of keyword-rich anchor texts that make no sense whatsoever. Here’s an example:

If you ever thought of faking your comments and using this manipulative SEO strategy, you should drop the idea now. If somebody else (who you don’t know) posts such comments on your blog, you should immediately remove them because Google won’t really investigate the situation. If your blog is featuring these types of comments, you’re subject to Google’s penalties.

Poor Quality Reciprocal Link Exchanges

Don’t get me wrong – building connections with various industry bloggers is a great way of improving your backlinks profile and an exceptional way of showing Google that you’re focusing on healthy link-building.

However, if a local Australian website that sells baby products links back to one of your graphic design articles, Google is going to raise some questions.

If you link to a highly relevant website and they link back, once or twice, that’s completely fine. If you exchange links hundreds of times, you’re basically manipulating Google’s algorithm. Therefore, if you choose to use this tactic, make sure you’re always exchanging backlinks with blogs and sites that are within your specific industry and that you never exaggerate it.

Suggested:

Things that hurt SEO.

Takeaways

Backlinks are an essential factor in all SEO strategies. Everyone’s building them, one way or another, some better than others. There’s no “safe haven” for backlinks, no shortcuts, and no concrete rules (unless the ones specified by Google itself).

Effective backlinking is a process that demands time, attention, and consistency. As you keep posting backlinks, you’ll eventually identify what works and what doesn’t, even if that means you might suffer little damage along the way. But, if you take our advice into consideration, you should significantly decrease your odds of hurting your rankings!

Suggested:

8 SEO Secrets: A Noob Friendly Guide to Help You Slay Digital Marketing.

The post Backlinking Tactics That Can Harm Your Blog Ranking appeared first on Tricky Enough.

Update in 2008

It was a less busy year compared to some of the other years in the decade from 2008 to 2017. Search Engine Optimization (SEO) is the primary concern for a website designer. In April, Google gave users a standard keyword called “Dewey” and asked them to report changes in rankings between different data centers. In August, a new feature called Suggest was introduced, which displayed suggested results in a drop-down below the search box, which remains to this day, rechristened as Google Instant.

Update in 2009

In February, Google allowed webmasters to send canonical tag signals to the search engines. It was done in partnership with Microsoft and Yahoo and did not impact human visitors to those websites. Twitter feeds, Google News, and later on, other social media feeds were included in real time searches in December.

Another major Google algorithm update in 2010

It was a hectic year for the search engine and marketers alike. Google Places, which had been rolled out in 2009 as part of Google Maps, started to get integrated with local search results. The next confirmed change was on May Day when sites with thin content began to be penalized. The significant shift after that was the rollout of the Caffeine infrastructure which aligned crawling and indexation. The journey of 2008 was closed in September, with the launch of Google Instant. November saw instant previews of landing pages using a magnifying glass icon. It marked the increased focus on the quality of landing pages. Finally, Google made a unique change to algorithms to weed out websites that were grabbing rankings based on negative reviews, following an expose on one such site by a newspaper.

2011

In January, Google reacted to some much talked about spamming cases by aligning rankings with content attribution. The big news was the launch and rollout of the Panda structure in the algorithm in February, and poorly constructed sited began to get penalized for lack of quality. Following the lead of social media apps, Google introduced the option for visitors to give a plus one (+1) rating to a search result, allowing the domino effect of user votes to push up the rankings of a good site. 2011 was also the year which saw several updates to Panda. Following month saw another joint announcement by Google, Yahoo, and Microsoft regarding schema.org. Continuing this momentous year, Google launched Google+ and integrated it with its own products like Gmail. One more innovative update by Google was in August when expanded site links with bundles of 6 sites began to be offered in response to brand searches. Two more critical updates were related to encryption of search strings and adding freshness of content as a positive for ranking.

2012

In a trend that had started in 2011, Google began to announce updates in packs instead of individually. The year also commenced with an announcement of 30 updates. Another 2011 development that was taken forward was the use of Google+ for personalizing Search+ Your World. The updates to Panda continued through the year, and some Lowell MA SEO experts reported one more round of updates that penalized websites with more advertising than content. One significant change that the year brought was that instead of the earlier ten results on each page, Google began to provide 7 top results on each page.

Some More major Google Algorithm updates in 2013

Updates to Panda continued through the year, and we were also introduced to Penguin. May saw a new update that controlled the crowding of too many domains in the second and subsequent pages of the search results. Google announced a crackdown on known sources of spam results like porn sites or sites providing Pay Day Loans. In August, Google also rewarded longer articles with more depth with positions on its search results.

Finally, What I want to say.

These were just six examples of how Google kept SEO experts busy every year. The trend continues as we step into 2018 with the launch of Google Jobs in June 2017 being just one example of how Google keeps reinventing its algorithm.

The post A Quick Look at The Major Google Algorithm Updates Throughout The Years appeared first on Tricky Enough.

Do you know that in your daily life and internet surfing, what is the role of (AI) artificial intelligence?

Each day how the technology is adapting to the Artificial Intelligence System?

I have seen artificial intelligence Movie or can say many movies which are based on artificial intelligence. And some of the most popular movies are I Robot, Resident Evil, Ex Machina and Some more are there. The films share the same kind of story where the computer (the AI system) uses its intelligence to overcome humans. These movies tell us how dangerous can be artificial intelligence.

But today in this post I am going to tell you how the AI system has made our life easier and is it really going to be dangerous for us in the coming future.

My Blog Niche is about WordPress, SEO, and internet marketing and I will surely be covering those parts along with the other things in the post.

History Of Artificial Intelligence:

AI has a long history. Charles Babbage was known to be the father of the computer whereas John McCarthy is known as the father of (AI) Artificial intelligence. He purposed this term in the years 1955 and 1956 in one of his conferences. For a brief history of AI, I will recommend the link. Although, after John McCarthy, there were many who appeared up the new ideas with AI and thus making Artificial intelligence better. And in the year 2000, robots with artificial intelligence were introduced. Although, artificial intelligence is not that proficient as compared to the intelligence of a human, It has covered a lot of things in a short span of time.

Where is Google using the Artificial Intelligence System?

Google is Up with many projects, and I consider that Google is taking AI to the next level. Just simply count the projects which are being performed by Google using Artificial Intelligence, and I am sure that there will be many of the projects about which we don’t even have a hint.

According to me, Google is using programming based on the AI on these projects like:

• Google Adwords: Where the Bots of Google collects the data from the different searches done by the users of the Google Search Engine. The Google Adwords or the Google Keyword planner almost appear up with exact stats about the keyword competition, traffic, and Bids. And I do believe that it is a kind of artificial intelligence where Google helps the people (a program which is designed to work in this way only).
• Google AdSense: Another product of Google which works on its own without the help of humans. If you know about the Google AdSense, then you must be knowing that Google AdSense itself proves a website to display ads and letters with the confirmation are sent to the users of the Google AdSense automatically (no humans is involved in this process). And Even it transfers the amount earned from Google Adsense Automatically. Learn: “How many Google AdSense ad units can be displayed on a single website.”
• Google Allo: Is another fantastic product which I have recently started using. And I am amazed by this product. This is like using an assistant, which tells us about everything. We just simply type or speak with the app, and it appears up with the best search results on the phone.
• Google’s Self-Driving Car: It is not possible for a car to drive itself, No doubt a driver is needed to drive a car. But Google has appeared up with the self-driving car. If you are a techie person, then I am sure that you would have heard the news about Google’s Self-Driving Car. Although the car is not perfect to be driven on itself, it uses artificial intelligence to run on its own. The car has sensors which help it to be driven without a driver and has the capability to stop on red lights, apply breaks when some other car is next to it. You can say that an artificial driver is installed in the form of AI in the Car.
• (AI) In Google Search Engine: Google has recently launched a program which is a part of the algorithm named Hummingbird. And the name of that program is the Rank brain. I have already written a post on “The Working of the Google Rank Brain,” and I will highly recommend you to read that article.

There is a long list of products of Google which may or may not be using artificial intelligence. And I will recommend you to check those.

Others using Artificial intelligence except for Google.

It is not only Google that is using AI, but there are many other organizations, companies, and firms which are using it wisely. I will explain some of the Products and platforms which are using artificial intelligence.

Facebook: I think that Facebook is the most used website on the earth these days and I really appreciate the work of Mark Zuckerberg (owner and founder of Facebook) who has taken Facebook to the next level. I have been using Facebook since 2008 and have seen many changes in Facebook; there are many changes in the design, better tagging options, and many other related things.

But let me tell you how Facebook is using artificial intelligence. You would have noticed when you create an account on Facebook and just after filling up your details, we get the suggestions for the friend requests, and it’s not by chance that we find our friends on Facebook through suggestions, but it’s pure artificial intelligence which is being programmed in an excellent way. And even for the advertisement purpose, Facebook uses (AI), which means collecting the data of the FB account holder and showing them a similar kind of advertisement to the same person. And I would also recommend you to read “How to do an effective Facebook ad campaign.”

Motor vehicles: There are already many cars in the market that are automatic, and we need not operate them entirely manually. There are Cars that are without gears, and we call them automatic cars, on this kind of car we only have to operate the handle, brake, and speed. Although the cars still have gears in it, the gears are being changed automatically according to the speed of the car, and I will also call this the (AI).

Camera’s: Recently I have started a website named Pixa ocean where I aim to provide free images. But after starting this project, I came to know about artificial intelligence being used in cameras. These cameras also have an automatic feature that adjusts all the light (ISO), Focus, and all the other things to which we can say that a camera has an AI in it. And even these days Cameras and cameras of the Mobile automatically detect the face of the person or a number of people in the camera, thus leading us towards artificial intelligence.

Air conditioners: The day before yesterday I saw an advertisement on the television. The air conditioner company claims that the air conditioner automatically adjusts the room temperature depending on the heat produced in the chamber or a hall.

Amazon Go: Well, according to my Amazon Go is one of the best examples of artificial intelligence. And I do believe that Amazon go can be the biggest competitor of Google. They have taken AI to the next level, and I consider it to be the best one. And they call this “just walk out technology.” I have attached a small video about Amazon Go which is amazing, and I will recommend you to watch it.

And also like Google, there may be many products and companies which must be using artificial intelligence programs, and I don’t know about them or haven’t yet heard of those.

How much SEO has been affected by AI?

The use of AI has accelerated SEO. Many internet surfers who use Google now have much better results than before. In the year 2015 before the actual launch of RankBrain, A test was conducted between the Rankbrain algorithm and the engineers working in Google. And the results amazed Google. When they came to know that the Engineers were able to provide 70% accurate results whereas RankBrain provided 80% accurate results.

So, Google implemented this, and now the RankBrain (AI) is part of Google’s core algorithm and helps to get better results.

What is the Future of AI?

I believe that AI has a better future. Many good programmers are working on artificial intelligence to make it more efficient. And it does look like AI is going to be involved in our daily life as well. Although, Amazon has taken the initiative for it.

Are there any disadvantages of using the artificial intelligence System?

As AI is not part of our life yet, so I have found no disadvantages of using it. But there can be some disadvantages to it in the future.

Finally, What I want to say.

Artificial intelligence is like a dream. Like God has given us our own will to live a life according to our will. And in the same way, if we are going to give a will to the machines then that can be dangerous, and then even the machines could turn against us.

But on the other hand use of the AI on the Search engines, CMS’s and something related programs to it are making our work a lot easier.

So, I would love to know your opinion about AI in the commenting section.

The post Artificial Intelligence – What all you need to know? appeared first on Tricky Enough.